Alicia Petralia

For over a decade Alicia has used data-driven strategies to drive growth for some of Canada’s biggest clients, including market-testing new products for Tim Hortons and an award winning first-to-market chatbot for RBC. Now, she channels her passion for innovation by helping clients navigate the constantly evolving digital and programmatic ecosystems. Alicia brings the insight of extensive FI experience across Manulife and RBC, as well as passion as a long-time Simplii customer.